DIAMONDS

Diamonds are a symbol of love, wealth, and perseverance that has captivated humanity for centuries.

Formed deep within the mantle of the Earth, these precious gems under are put under extreme heat and pressure, emerging as the hardest natural material known to man.

Just like a snowflake or a fingerprint, every diamond is unique, with characteristics that determine its value and beauty. These characteristics are often referred to as the Four Cs: Cut, Carat, Color, and Clarity. Additional aspects like Certificates, Fluorescence-Level, and its origin as Natural or Lab-Grown also play significant roles in its overall appeal and market significance.

The allure of diamonds lies not just in their physical properties but in the stories they tell and the emotions that they evoke.

COLOR

Diamond Colors can range from colorless to a light yellow or brown; colorlessness remain the most valued attribute when discussing pricing, unless in regards to fancy variants.‎

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CUT

The Cut is a primary factor in terms of a diamond brightness. A higher quality cut will give a diamond perfect symmetry, proportions and ultimately brilliance.

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CLARITY

Clarity assesses a diamond's imperfections like the inclusions and blemishes, affecting the value of the diamond, with grades from Internally Flawless (IF) to Included (I).

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CARAT

Carat is used for defining a diamond's weight, which inevitably affects its price, however it should be considered in conjunction with other characteristics.

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CERTIFICATION

The presence of a diamond Certificate assures the authenticity and quality of a diamond by providing a detailed and unbiased analysis.

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FLUORESCENCE

Fluorescence is the bright colorful glow of a diamond during exposure of ultraviolet (UV) light, usually depreciating overall market value.

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SOURCING

Sourcing diamonds involves procuring these precious stones from ethical and reliable sources to ensure quality, legality, and sustainability.

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